MMM Ongoing Education

Notes From 11/6/09 Onsite Mtg:

MMM Alumni – Continuing Education

Objective: Develop and deliver continuing education content to MMM Alumni, with at least 4 deliverables in 2010, and building educational momentum, with an eye toward providing increasing value-add to MMM Alumni in each of the next ten years.

Success Criteria: •	Ultimately: number of MMM Alumni who attend and are “Wowwed” by event (generate word-of-mouth). At least 25 Alumni per event. •	Identify co-owners for each event: o	Two MMM Alumni o	At least one student o	At least one world-class speaker •	Minimum: hold at least one event in 2010 o	MUST: Wildly successful – attendance at least 25 Alumni o	MUST: Build “MMM Lecture-In-A-Box” (well-defined template to run a successful event) 	Posted to the Wiki •	Moderate Success: have 3 events •	True Success: 4 events •	Huge Success: 3 or more events, with MMM Seminar (3-4 days)

ROADMAP OUTLINE:

PROJECT #1: MMM LECTURE SERIES: (Alina and Jeff) •	Find co-chairs for first event (Alina Laurie and Jeff Bell) – 11/13/09 •	Create Project Plan for first event – 11/20 o	Identify first speaker/location: Don in Bay Area •	Have first event in Q1’10 – 3/31/09 •	Postmortem—document “MMM Lecture-in-a-Box” on wiki – 4/30/09 o	Learn wiki as needed •	Create list of potential speakers – 11/30/09 (Michele, John, ask MMM Alumni Council) o	World-class: would draw a crowd o	MMM “Friendlies” o	Professors (Don Norman-Alina, Brian Uzzi-Michele, “Hot Supply Chain Guy”, Walter Herbst – John, others TBD) o	Industry Experts (Office Max CEO-Alina, others TBD •	Identify co-chairs and target lecturers for 2nd, 3rd and 4th Lectures – 3/31/10 •	Second Lecture by 5/31/09 •	Outline the plan for 2011 (first draft) 9/30/09 •	Third Lecture in September •	Fourth in Oct/November

PROJECT #2: MMM EXECUTIVE EDUCATION SEMINAR (3-4 Days) •	Outline 1-page summary of project (Alina) – by 11/30/09 o	Benefit to Kellogg o	Benefit to MMM Alumni •	Review idea w/ Allen Center Al Isenman (John, Alina, Michele) by 12/31/09 o	John to reach out to Prof. Isenman to set up meeting

DELIVERABLES:

MMM LECTURE SERIES: •	Broader appeal (not narrow topic areas) •	Networking “built in” o	30-minutes before, 1-2 hours after (w/ drinks, light hors d’oeuvres •	Paid events?: o	So don’t get “300 people signing up and only 4 showing up” o	Perceived value •	Don’s first talk: He is in Bay Area from Dec 15 through March o	Don’s availability – Alina has (coordinate w/ Joe) 01/19, 02/16, 02/23—02/28, 03/16, anything after 03/22

Short term (2010): •	 “MMM Lecture” series

Mid-Term (end 2010/ early 2011?) •	MMM Alumni “Section” of Relevant Executive Education Seminar (2-4 Days) o	Requirement: Need to get up-front commitment from MMM Alumni, to validate demand and ability to fill a class (money) o	Based on EXISTING Allen Center Course o	MMM Alumni only (would need to be able to “fill” a class) o	Reduced rate o	MMM Alumni help provide speaker(s) – if req’d o	MMM Alumni Council can build “networking/ bonus” events in evenings, in addition to Seminar Courses. Strong, cross-class bonding opportunity.

Future/ Aspirational: •	“MMM Executive Briefings” – quarterly emails (opt-out) •	½-Day Symposium •	MMM-Designed Executive Education Seminars (3-4 days @Allen Center) o	NEW Course, leveraging “best-of-breed” MMM course material

Methodology: Design, Develop and Pilot a Prototype that defines a successful “MMM Lecture”, and

Characteristics of MMM Lecture: •	Broader appeal (not narrow topic areas) •	Networking “built in” o	30-minutes before, 1-2 hours after (w/ drinks, light hors d’oeuvres •	Paid events?: o	So don’t get “300 people signing up and only 4 showing up” o	Perceived value

Focus on three key Regions: •	Chicago •	Bay Area •	New York? (Texas?)

School Year: Mid Dec (End Qtr), Start up Early Jan- April, End April - June